Monday, 2 May 2011
Institution Decision
After research into our target audience and film institutions such as Walt Disney, Universal, Warner Brothers and Film 4 production we decided the best option was to go with Film 4 productions if we were to produce our film to sell and be seen.
We decided if we were going to produce the film properly and want it to be shown to the correct target audience we would like to do it through Film4 as they are a British production company. As they are a British company our film would obviously be seen in Britain first which would be good as the narrative is about typical British teens, therefore attracting our target audience. However the main reason we decided on the company is because of its target audience. Film4 is owned by channel 4 who have a few other stations under their name such as E4. E4 we found out in our audience research is the channel that most teenage and young people like to watch, and Film4 productions are quite often shown on there. So by producing our film under the channel 4 brand we can get it shown to our teenage target audience.
Our group also decided on Film4 productions as we found out through our film research that one of the films we viewed (Lovely Bones) was produced by them. We really enjoyed their opening sequence and used some of their techniques withing our film; also we discovered that the film was very successful so this encouraged us more to use Film4 as we know that the film will be published well. We also discovered into further research that Film4 productions have helped to create many other British teenage films which went on to be very successful.
In conclusion by choosing Film4 productions to produce our film with will prove to be very successful due to the many other success of teen dramas they have had. Also the fact that their main target audience is teenagers and young adults which is our target audience as well.
Film Genre Notes
Genre is a way to classify media products into groups. It tells the potential audience what to expect. The definition of genre is type or sort and was used over two thousand years ago by Aristotle and other people in Ancient Greece to put poetry and drama into certain categories. In Ancient Greece the quality of a play was judge on how well it fit the genre. The two types of genres that they classed their plays in were dramas and comedies which are really popular film genres today.
Later in about the 1960’s film critics began using the word genre as a way of judging the quality of films; Robert Warshow described the gangster as “a tragic hero”. Films can be classed into genres through the similar types of conventions in visual imagery, plot, character, setting modes of narrative, music and stars. For example a western genre would have a bar setting with swing doors, cowboys, tumble weed and more. The main problem in film genres is repetition, that most films will have familiar setting and story lines. However by having a sufficient difference between each film it can encourage more people to go and watch the new film. As the film industry grows the genre categories have increased to classify the films. As more films are created they can overlap into other genres which can then appeal to more people.
Camera Terminology
Camera Angle- the direction of the camera shot, for example tilted up or down.
Camera Shots- different views of a scene or character, for example close up.
Camera Levels- the different heights of which a film is shot, for example high shot.
Camera Movement- the direction or way of which the camera travels in, for example tracking shot.
Depth of field- is where the foreground is in focus and the background is out of focus, and visa versa.
Medium Shot- is from the waist upwards, shows power or importance as the character is in the whole frame, and also shows their location.
Long Shot- where the characters body fits into the frame
Pull Focus- when what is in front of the shot is in focus and the background is out of focus and it changes.
Shot Reverse Shot- is where there is a conversation between two people and the camera switches between seeing them.
Counted Angle- is at 45 degrees, it is used to show disorientation or abnormality.
Point of View Shot- shows the view from the characters prospective.
Close up- is where a certain feature or part of the character takes up the frame, for example the head.
Over the Shoulder Shot- looking from behind the person, looking at the other character
Tracking Shot- is where the camera follows the character or object
Panning Shot- is where the camera moves in a horizontal line and rotates to give a whole view of the location
What is an opening sequence?
An opening sequence is a series of important shots which are put together at the beginning of the film. They are used to introduce the film and to help give a small insight into the film and what it may include and its genre; however not giving all the details away. It may hint to the audience what may happen within the film, what the film could be about, what are the genres of the film and much more.
Wikipedia described and opening sequence as: “A title sequence is the method by which cinematic films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.” The opening sequence as Wikipedia described it is used also to show who the main characters of the film are. By introducing the main characters of the film, it can encourage audience to want to carry on watching the film as they may be able to identify with them or relate with the situations they are in. Key production skills are used as well to introduce the film within the opening sequence; these include the title of the film, the main actors and/or actresses names and institutional references. All of these help to introduce and create the mood of the film. For example the colour, font and positioning of the titles can help to show the genre, if it was a thin font with pointed ends, and a red colour it shows the sense of a horror film.
The main idea of an opening sequence is to make the audience want to carry on watching the film. To do this the media industry must use many techniques to make their opening sequence appealing. They should use different types of camera angles, shots and movements to create an engaging opening series of shots to entice the audience and make them wanting to know what will happen. Also use diegetic sound to help the audience to understand what may be going on and non-diegetic sound to help create the atmosphere of the film. Media industries should also use font, colour and positioning of text to engage the audience’s attention. By using all of techniques mentioned, these well you can entice the audience to want to carry on watching the film.
Wikipedia described and opening sequence as: “A title sequence is the method by which cinematic films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.” The opening sequence as Wikipedia described it is used also to show who the main characters of the film are. By introducing the main characters of the film, it can encourage audience to want to carry on watching the film as they may be able to identify with them or relate with the situations they are in. Key production skills are used as well to introduce the film within the opening sequence; these include the title of the film, the main actors and/or actresses names and institutional references. All of these help to introduce and create the mood of the film. For example the colour, font and positioning of the titles can help to show the genre, if it was a thin font with pointed ends, and a red colour it shows the sense of a horror film.
The main idea of an opening sequence is to make the audience want to carry on watching the film. To do this the media industry must use many techniques to make their opening sequence appealing. They should use different types of camera angles, shots and movements to create an engaging opening series of shots to entice the audience and make them wanting to know what will happen. Also use diegetic sound to help the audience to understand what may be going on and non-diegetic sound to help create the atmosphere of the film. Media industries should also use font, colour and positioning of text to engage the audience’s attention. By using all of techniques mentioned, these well you can entice the audience to want to carry on watching the film.
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