Thursday 12 May 2011
Monday 2 May 2011
Questionnaire Research
Original Questionnaire
We have created this questionnaire to find out what you as the audience like about films and television products, so that we can create a film product which would be suitable for a teenage audience.
Question 1: What is your favourite genre? (Out of the following)
Horror Mystery Action Romance Fantasy
Strongly Agree Agree Unsure
Disagree Strongly Disagree
Question 3: Are the any other genres you prefer? (Please state if appropriate)
Question 4: What is your favourite television channel? (Out of the following)
BBC1 BBC2 ITV Channel 4 Five
E4 Sky1
Question 5: What is your favourite show that you watch on the channel you stated above?
Question 6: What attracts you to watch the show you have stated above?
The Actors The Storyline Relation to your own life
People of similar age The Genre
Question 7: What attracts you to watch any media product?
Questionnaire Feedback
Questionnaire Results
The Hypodermic Needle Model
The hypodermic needle model is a model of communications which dates back to the 1920’s. This theory was the first attempt to explain how mass audiences might react to mass media products.
It implied that mass media had a direct, immediate and powerful effect on their audiences. Several factors contributed to the strong effects of communication, including: the fast rise and popularization of radio and television (just when mass media was still fairly new), the emergence of the persuasion industries, such as advertising and propaganda. They produced propaganda to try and sway people to their way of thinking.
Basically, the Hypodermic Needle Model suggests that the information from a media product is passed into the mass consciousness of the audience with out them knowing. For example someone else’s views and opinions can be fed to us unknowingly, and we adopt these views and opinions. This theory suggests that, as an audience, we are manipulated by the creators of media, and that our behaviour and thinking might be easily changed by the media. The theory suggests that most things that we see read or hear from media sources, we adopt. This can be dangerous for example someone watching a violent programme unknowingly takes in the violence and then rein acts out the violence which they have seen. The theory can also suggest that everyone who takes in the media product will end up having the same views, opinions, likes and dislikes. This can be both and advantage and disadvantage; it will be easier to make media products as everyone will like similar things, however it can be bad as every media product create will become repetitive and be harder to create original ideas as most of them would have already been created.
Audience Reception Theory
In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s. In the 1980s and 1990s a lot of work was carried out on the way individuals received and interpreted a text, and how their individual circumstances (gender, class, age, and ethnicity) affected their reading.
The approach to textual analysis focused on the scope for "negotiation" and "opposition" on the part of the audience. This means that a text, (whether it is a book, movie, or another form of creative work) is not only passively accepted by the audience, but that the reader and/or viewer interpret the meanings of the media product based on their own individual cultural background and life experiences. The meaning of a media product is not boldly hidden within the text itself, but is created within the relationship between the text and the reader.
To summaries, the reception theory places the viewer in context, taking into account all of the contributing factors that might have influenced how he or she will interpret the meaning of the media product
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